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"Bharat Pe's P2P Lending Model: A Game-Changer in the Financial World"

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  Introduction   BharatPe , a provider of merchant payments and financial services, has broadened its consumer offerings by launching   12 percent Club a pp , a P2P lending service. The app allows users to invest or borrow money at a fixed 12% interest rate. Liquiloans, in partnership with LenDenClub, is providing the product to BharatPe. The firm previously introduced P2P loans for its merchants with the same partners in 2019, and its platform enables P2P investors to lend to merchants to reduce default rates. The Indian Central Bank extended regulatory oversight of P2P lending to include BharatPe in 2017, allowing only reputable companies with sound business plans to continue. The 12Club P2P program enables individuals with excess funds to lend to selected borrowers, who then repay the lenders regularly in either a lump sum or equal monthly installments. Grover estimates that the expected loan term on the platform will be between 3-12 months. Th e 12% Club of BharatPe P2P Lending h